Market your business online with video

Introduction: Why Video Over Other Types of Content?

You have heard it all before. It seems every year or so, someone tells you that “fill in the blank” marketing is the future of business success on the web. Marketing tactics come and go, and so do their efficiency levels. One approach to building your business that doesn’t appear to be trending down anytime soon is video.

There is no doubt video marketing is not just a wave of the future for business owners, but it is effective here and now. As opposed to just text and/or images, video “speaks” to your audience in a very powerful way. People can see who you are, what you have to say, how your product works, and they are engaged better for video than through a simple blog post or picture.

In this eBook, we’ll cover the following:

• Why People Trust Marketing Videos
• How To Make Your Video Content Immensely Shareable
• Video Is Memorable
• Tools You’ll Need for Video Marketing
• The Camera
• DSLRs
• Lighting
• Microphones
• Editing Software
• The Screen Recording Approach
• The Zero Tools Approach
• Types of Video You Can Create for Your Business
• Using Live Video
• Optimizing & Getting Traffic to Videos
• Write Great Content First
• SEO
• Driving Traffic with Blog Posts, Social Media
• Getting the Most Out Of Your YouTube Character Limits
• Improving Rankings with YouTube Live Events
• Paid Traffic Sources
• How to Make More Sales Using Video

“It simply displays exactly how powerful video can be as a marketing tool for your business.”

Static imagery is not how human beings perceive the world most of the time. As you are walking through your life, your first survival mechanism is to visually and audibly take in your surroundings. The “real world” moves and makes sounds. It is not static and stagnant, like the text on a blog post. That is not to say that text-based marketing methods are not successful.