A beginner’s guide to sales funnels

An Introduction To Sales Funnels

Sales funnels have been around for a long time, probably since humans first arrived on Earth. When early man wanted to get a person or animal to do something, a basic sales funnel was used (OK, OK, it wasn’t exactly the same! By stick with me…) Sales funnels are used to get your business from unsuccessful and unprofitable to a profitable success. When your caveman ancestors needed to eat, they used the precursor to today’s modern sales funnel to attract animals.

After several days of having nothing to eat but plants, a tribe of early humans would be desperate for some meat. This is because meat carries a lot more protein than plant-based foods. Protein is needed by the human body for optimal health and well-being. So after “No Meat Monday” stretched into “Nothing but Plants All Week”, your plant-munching ancestors that longed for a saber-toothed tiger steak knew they had to do something.

Basically, they had to attract the type of animal they wanted to eat.

They did this by piquing the animal’s interest. In the case of the long-toothed tiger in the example above, they might bait a trap with a smaller animal like a rabbit. When a saber-toothed tiger wandered by it might become interested. If the tiger had eaten recently, it may ignore the bait and move away. Eventually though, a hungry tiger walked by, took the bait, and was caught in the trap.

This meant tiger stakes for everyone in the clan.

Although you don’t want to think about “trapping” your prospects to turn them into customers, this primitive hunting technique simply explains exactly what a sales funnel is.

In this eBook, we’ll cover the following:

• Introduction to Sales Funnels
• Why Using a Sales Funnel Is a Good Idea
• The Different Stages of a Typical Sales Funnel
• Breaking Down the 4 Sales Funnel Components Further
  • Attracting Attention
  • Interest
  • Desire
  • Action
• The Simple and Easy but Incredibly Effective
• 3 Step Sales Funnel
  • Landing Page Software
  • Opt-In Bribe Creation
  • Email Autoresponder Services
• The Wrap-Up