A LinkedIn marketing guide for online business owners

Introduction

LinkedIn is often called the Facebook for business professionals. You get a much more professional, business-oriented experience on LI than on FB. This means LinkedIn is the perfect place to expand your circle of influence, grow your business, and improve sales and profits … as long as you don’t adopt a selling mentality.

LI is a social media network. All social media sites are social in nature. People go to these sites to socialize and meet others with similar interests, and not to have you try and sell them on your products and services. Having said that, the business professionals you will meet on LinkedIn are definitely more likely to join you in a business venture or become a customer than those you engage with on Facebook or Twitter.

The way you move someone on LinkedIn from a prospect to customer or business partner is through specific marketing methods proven to work on that social media site. There are certain things you should and should not do, and little-known LI tools and tactics that can reward your time spent marketing on this business-boosting social media network. Incidentally, is LI the right place for your marketing efforts?

In this eBook, we’ll cover the following:

• Should I Use LinkedIn for Marketing My Business?
• Character Limits to Remember… and Take Advantage Of
• Making the Right First Impression
• How to Build a LinkedIn Company Page
• Building Showcase Pages
• Getting the Most Out of LI Groups
• What You Need to Know About LinkedIn Ads
• The Value Delivery and 80/20 Rules for Connecting & Building Relationships on LinkedIn
• Should I Go Pro or Free?

“This information was extremely useful to my team and I and we’ve seen already seen some of the results! Thank you!”

LinkedIn can deliver just about any benefit you are trying to achieve in your business. You can build your email list, develop important backlinks that help you with search engine rankings, grow your circle of influence and increase sales and profits. The key is marketing the smart way, and this doesn’t necessarily mean spending a lot of money.