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A pinterest marketing guide

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A pinterest marketing guide

October 19, 2022

Introduction: Why Pinterest Matters

In late 2016, social media site Pinterest hit the 150 million monthly user mark. The site which calls itself “The Digital Catalog of Ideas” says that at the close of 2016, the site was attracting 75% of its new users from outside the United States. What has predominantly been a female demographic has seen an influx of new male members, and in the United States, 31 out of every 100 people online
use Pinterest.

The site is visited each week by roughly 3 out of every 10 Pinterest account holders, with an additional 25% of users logging on daily. Appealing to men and women, as well as US and global web surfers, Pinterest has rapidly become a social media presence worthy of your attention if you operate a blog or website, or have any type of business presence online or off.

In this eBook, we’ll cover the following:

  • Setting Up & Branding Your Pinterest Profile
  • Creating Boards, and Making Them Private or Public
    • The Veteran Trick for Choosing Board Names That Get Free Traffic
    • Sharing Your Pinterest URL
    • How to “Pin” Content to Your Boards
    • Alternative Pinning
  • Using Content from Others – Researching & Sharing
    • Pinterest Is All About Sharing Information
  • Pinning Your Own Content
    • Creating Images Pinterest Loves
  • A Guide to Group Boards
  • Automating Your Pinning
  • Additional Pinterest Tactics

 

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