Introduction: Online Versus Offline Writing
Writing for an online audience is very different from writing for an offline audience. It’s hard for some people to master because it means giving up old ways of thinking and embracing a new style, which almost feels a bit too
comfortable.
When you’re offline, there are many things that can sometimes help you convey the message you’re trying to get across. If you have a brick and mortar business, then you can use facial expressions, tone of voice, and other methods to greet and persuade your prospects to become buyers.
Online, there’s a certain ability to use multimedia (like audio and video), but most people still rely on the written word to help them capture the attention of their audience, explain how their products and services can benefit the visitor, and convince them to become loyal, paying customers.
In this eBook, we’ll cover the following:
- Getting Past the Former Writing Rules You Learned
- Writing for Your Online Blog Audience
- The Right Tone of Voice for Your Blog Content
- Technical Tips to Help Readers Enjoy Your Writing More
- Sharing Great Insight
- Conducting Product Reviews
- Curating Content for Your Blog
- Editorial Calendars and the Scheduling of Blog Content
- Crafting the Content for Your Email Messages
- Creating a Broadcast Email
- Writing Your Follow Up Emails
- What Should the Frequency of Your Emails Be?
- How Sales Copy Should Be Written for the Online Audience
- The Multi-Media Face of High Converting Sales Copy
- A Typical Layout for Text-Based Sales Copy Content
- How to Write Information Products, eBooks & Courses
- Which Niches Can Sell Digital Courses?
- How to Research and Outline Your Online eBook
- Writing and Selling Your eCourse Creation
- How to Write Viral Reports That Deliver Targeted Traffic to Your Site
- The Purpose of a Viral Report Online
- Target Length of a Viral Report
- Learn How to Focus on Problems and Offer Solutions
- Where to Distribute Viral Reports for Increased Exposure
- Crafting an Enticing Opt-in Freebie for Your Visitors
- Coming Up with an Enticing Opt-In Offer
- What Format Should Your Opt-in Freebie Come In?
- Communicating with Content on Social Networking Sites
- Sharing Content on Facebook
- What Can You Say in 140 Characters on Twitter?
- Putting Your Best Content Foot Forward with Forum and Group Communications
- Adding Value to the Forum
- How to Engage in a Disagreement with Words
- Watch the Rules Before You Write
- Combining All of Your Online Writing Efforts
Writing on the Internet is something that you’ll get better at over time. As you study other people’s writing, as you put your own content out there and see what piques the interest of your readers, you’ll gain more confidence.
Content can convey a wide array of emotions, so the one thing you want to work on is using your words to connect with your audience since there’s not a human representative standing there with a customer convincing them to buy.
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