Market your business with video

Introduction: Why Video Over Other Types of Content?

You have heard it all before. It seems every year or so, someone tells you that “fill in the blank” marketing is the future of business success on the web. Marketing tactics come and go, and so do their efficiency levels. One approach to building your business that doesn’t appear to be trending down anytime soon is video. Take a look at the following staggering video marketing statistics.

1. In just the past 30 days, more video content has been uploaded to the Internet than television has seen in the past 30 years.
2. 80% of consumers feel a demonstration or how-to video is helpful when they are looking to make a purchase.
3. 43% of those polled said they are anxious to see more video content from marketers in the future.
4. By the year 2019, the video will account for at least 80% of worldwide Internet traffic, and 85% in the United States.
5. YouTube has more than 1 billion users, nearly 1/3 of all human beings on the Internet.
6. 100 million hours of Facebook video is viewed every single day.
7. Snapchat users watch 10 billion videos a day
8. Over 500 million hours of video are viewed every day on YouTube.
9. 1.2 hours of video is uploaded to YouTube every single second, 72 hours every minute.
10. It is estimated that in the year 2017, the video will make up at least 74% of all web traffic.
11. Video in your email can lead to a 300% increase in click-through rates.
12. 92% of mobile video viewers share videos with others.
13. According to Forrester Research, content is an incredible 50 times more likely to make it to the first page of Google search results if there is a video included.

There is no doubt video marketing is not just a wave of the future for business owners, but it is effective here and now. As opposed to just text and/or images, video “speaks” to your audience in a very powerful way. People can see who you are, what you have to say, how your product works, and they are engaged better for video than through a simple blog post or picture.

Static imagery is not how human beings perceive the world most of the time. As you are walking through your life, your first survival mechanism is to visually and audibly take in your surroundings. The “real world” moves and makes sounds. It is not static and stagnant, like the text on a blog post. That is not to say that text-based marketing methods are not successful.

In this eBook, we’ll cover the following:

• People Trust Marketing Videos
• Your Video Content Is Immensely Shareable
• Video Is Memorable
• Tools You’ll Need for Video Marketing.
  • The Camera
  • DSLRs
  • Lighting
  • Microphones
  • Editing Software
  • The Screen Recording Approach
  • The Zero Tools Approach
• Types of Video You Can Create for Your Business.
• Using Live Video
• Optimizing & Getting Traffic to Videos
  • Write Great Content First
  • SEO
  • Driving Traffic with Blog Posts, Social Media
  • Getting the Most Out Of Your YouTube Character Limits
  • Improving Rankings with YouTube Live Events
  • Paid Traffic Sources
• How to Make More Sales Using Video