Having an effective personal branding strategy is the best way to succeed in business in the digital media age. Rejuvenating your branding strategy can be really simple. Sometimes, your brand will not need an entire renovation, but some elements may not be performing well and could be preventing you from meeting your business goals.
Easy things to do include updating the visual aspects of your brand such as a new logo, a different colour scheme or post format is an easy way to do so. This can make your brand seem fresh and increase your authority.
In order to know whether serious updates to your branding are necessary, you need to check your analytics. You can check overall analytics, and also insights into specific posts. Analytics can reveal the demographic breakdown of who is seeing your posts. You should check whether or not the people who actually are seeing your posts align with who you want to be.
One of the most telling analytics is the total amount of people seeing your posts, in comparison with the number of people who are interacting with it. If your audience is seeing your posts, but scrolling past them without taking any interactions, there is likely a problem with the content you are creating. Doing research into popular content in your industry and updating your content to better fit with what your audience enjoys can positively impact this. Alternatively, if your audience is not seeing your posts, you may need to change platforms or add better keywords and hashtags.
You can also use analytics to emulate your more successful posts. By using elements of your better performing posts, such as layouts, time of day, hashtags, engagement, call to actions, whatever the differing element is; narrow down on it and capitalize on it. Repeat elements of your successful posts and try to improve upon them.
Update your branding messages is another effective method to rejuvenate your brand. Make sure that it is clear and check that it aligns with the values and beliefs of your audience.
At the end of the day, monitoring the success of your branding is pivotal. Making sure that you are tracking its progress, just so that you are aware of what is occurring, is key to knowing when you need to update your strategy. Often, personal brands do not need to be completely refreshed, just polished slightly.
